Co-Founder & Cultural Advisor

Jorge Heredia is a Mexican-born world traveler and DJ, known for his powerful and immersive sets that bring energy and depth to the dance floor. With a passion for vinyl and an ear for unique and original records, Heredia draws inspiration from the roots of music—blues, rock, and jazz—to craft an authentic sound that transcends minimal, house, and techno. His musical journey is enriched by years spent living in diverse regions of Mexico and around the globe, blending remote influences into a truly unique experience.

Beyond music, Heredia’s decade-long career in real estate has given him a deep understanding of Mexico’s landscapes and cultures, continually inspiring his artistic expression. He’s fueled by his love for concerts, festivals, and the meaningful connections formed through shared experiences and vibrant cultures.

At Centro Calea, Heredia sees an opportunity to create an oasis of genuine connection and shared appreciation for life’s rhythms. His vision for the center is a space of authenticity, peace, and community, where he can continue to grow and inspire through music, culture, and the art of human connection.